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What it is: The ultimate lip gloss that breaks all the rules. An innovative formula infused with powerful active ingredients for instant hydration and long-lasting volume. Lips appear fuller, but never fake and without the sting of traditional lip plumpers. Light-reflecting shimmer and brilliant luster provide a multi-dimensional shine that's unreal. What it does: • Infused with powerful active ingredients, VolulipTM and hyaluronic acid that deliver intense moisture to amplify lips' natural shape - resulting in long-lasting volume • Contains a nourishing blend of shea butter and avocado oil for instant hydration • Custom designed applicator delivers a precise amount of product for the perfect one-swipe application Available in 18 shades in a range of extraordinary finishes: • Sheer Shimmer • Opaque Shine • Soft Pearl.