Forget the usual mascara. The colorful ones are sensational🌈

Give a twist to your beauty with colored mascaras: trends, tips and everything you need to know to use them to the fullest.

When it comes to mascara we tend to always be particularly traditionalist, using mainly the black one and at most pushing towards the brown one for a more natural effect or if we really want to exaggerate, the burgundy one.

In reality, colored mascara has a lot of potential and can be used to make eye makeup more intense, varied but also hypnotic, since it can transform the look.

The world of beauty has therefore decided to give a touch of creativity with colored mascara, a real novelty that is conquering everyone!

Spotted on runways, red carpets, and TikTok feeds, these bold eyelash shades are experiencing a moment of great popularity, and it's not a passing phase.

From electric blue to bright pink, tinted mascara is the easiest way to shake up your makeup routine.

It's surprisingly easy to wear, and there's one for everyone.

Unlike other products, tinted mascara is easy to apply and takes a few minutes to transform your makeup.

One swipe is enough to give a touch of color to your eyelashes, without exaggerating. It is perfect for any occasion: from day to night, without sacrificing elegance.

With colored mascara, you can express who you really are: if you're feeling bold, opt for a vibrant orange or fuchsia instead if you prefer a more subtle but still original look, try navy blue or bottle-green.

Each color has the ability to highlight your mood and add a touch of creativity, just like you would with a more colorful and fun outfit.

Why is tinted mascara back in fashion?

Like all good trends, colored mascara is making a comeback, and this time it's back with a mix of nostalgia and 80s attitude.

Remember those satin eyeshadows, glossy lips and false eyelash looks from long ago? They're back, but with a much cooler and more portable feel.

The revival has also been fueled by makeup artists, celebrities (like Serena Williams at the Super Bowl) and beauty influencers who have shown us how wearable colored mascara can be.

From red carpet looks to viral tutorials on TikTok, it's clear that this isn't just a fad, and truth be told, there's something undeniably fun and liberating about it.

Just one coat of color and you will have immediately illuminated the whole face. The best colored mascaras to try right now:

What can colored mascara do for your look?

Firstly, it lights up your eyes instantly.

Whether you choose blue, green, pink, or red, contrast enhances your natural eye color and adds an intriguing touch to your look.

It's also a brilliant way to switch up your usual routine with a touch of blue mascara paired with a glowing complexion and lip balm. And if you usually love bold lips, colored eyelashes offer a touch of freshness without stealing the show.

Tinted mascaras allow you to create eye-catching makeup thanks to their vibrant shades that highlight your eyes. Perfect for day or evening, our selection will help you achieve the effect you want.

How to wear colored mascara

On the catwalks, the models showed off mascaras in pastel shades: original and effective, but not always easy to wear in everyday life.

But if you want a bold and fashionable look, these shades are perfect! Alternatively, you can opt for bright but more traditional colors, such as blue – both in the electric and deeper variants – or purple, available in different shades.

Dark green is also a winning choice: it particularly enhances brown, hazel or amber eyes. Also, very interesting are the mascaras in shades of red or fuchsia, brighter than the classic burgundy.

These shades create a beautiful contrast with the iris, making the look brighter and more intense. And if you're feeling particularly daring, dare with voluminous lashes and a vibrant color that contrasts or harmonizes with that of your eyes.

You can also pair mascara with your outfit or try monochromatic makeup with matching eyeshadow.

Keep the rest of your makeup sober and let the lashes do the talking.

Tinted mascara is your way out of makeup boredom. The trendiest brands offer it in all shades, from orange to lavender, up to metallic and pastel shades, creating sophisticated but at the same time fresh and innovative looks.

It is a perfect accessory for those who want to follow trends without forcing. Not only for special evenings: colored mascara can also be used for daily makeup.

For a softer effect, you can apply it to all your lashes or use it only on the tip for a more discreet effect. For a bolder look, combine it with eyeliner and eyeshadow in similar shades.

Colored mascara is the perfect ally for those looking to give a unique and creative touch to their beauty routine. With an infinite range of colors and shades to choose from, the colored mascara allows you to dare, play and customize every look quickly and easily.

If you're ready to experiment, all you have to do is take the first step: pick your favorite color and start rediscovering the power of makeup with a twist of color. Your eyes will never have been so expressive and unique!

Don't be afraid to color the world around you, starting with your eyelashes: tinted mascara is the key to expressing your uniqueness and taking your beauty to new, vibrant heights!

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